Why Write A Non-Fiction Book?

When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

Determining Your Target Market

When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market. The Four P referred here is product, price, place (distribution) and promotion.

6 Tips To Secure Your Website

Most people on the internet are good, honest people. However, there are some people browsing the internet who derive fun from poking around websites and finding security holes. A few simple tips can help you secure your website in the basic ways. Now, obviously, the subject of data security is a complicated one and way beyond the scope of this column. However, I will address the very basics one should do which will alleviate many potential problems that might allow people to see things they shouldn't.

Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It's also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser's costs and Google won't tolerate this. Google Adsense has state of the art technology and they know what's going on.