SEO - The Myth

Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results. Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.

All Hits Are Not Created Equal

After all the debate over website design, shopping carts and credit card processors,every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic!

Designing Strong Direct Mail Letters

Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention.

Solo Ezine Ads

So what are Solo Ezine Ads?

Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.

Good Design Practices

Your website is where your business resides - it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.